As 2024 came to an end, we were left wondering ‘where did the time go?’ But we were also left with a feeling of excitement for what lies ahead! We were present at the Olympics and, with the homecoming of the companies that represented us, we were regaled with tales of their adventures that made us burst with pride!
We’re talking about all kinds of companies here, from all sectors, some new and some well-established, start-ups and newly internationalised enterprises. Those who are shaping their own future, who are leading the way for others, and who hold the promise of projects, exploration, as well as international collaborations. Companies who have launched globally, inspiring those who follow in their footsteps.
One of the most powerful platforms for companies seeking new markets or wanting to strengthen established ties, are economic missions, especially the ones led by royalty. Those who take part in such missions are invited to the next one, enabling them to spread their wings internationally through the export market. And in a big way! While Rabelais extolled the virtues of travel, it was Marco Polo who set out in search of economic opportunities. Our companies, too, find inspiration from them, while also inspiring others. Boldly going, their daring lands them in Mumbai or New Delhi, where they showcase a variety of solutions addressing anything from health problems to technical complexities in the aeronautics sector. They take on the challenge of finding creative, sustainable solutions, whether they are working on EHS compliance or setting out new codes for design and luxury items. There are many wanting to talk to each other, confronting issues, rethinking and innovating. And that’s all for the good.
In this issue, we bring you the stories of SynAbs, BeCOVER, Lisam and AP Collection. Check out our successful compatriots at SIAL, or marvel at Bernard Depoorter’s magnificent fashion designs. Or why not revisit our Brutalist heritage? I very much hope that you will find your own inspiration too.
Because 2025 will be the year of further journeys, and I'm sure, of your further success. You can count on the team and I to be there to cheer you on!
If you want to subscribe freely to WAB magazine, please send an email to Marie-Catherine Duchêne (Wallonia Export & Investment Agency) - mc.duchene@awex.be
