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Casa Vallonia: Wallonia pulls out all the stops to seduce Italy

Casa Vallonia Italie, which takes place on 21 and 22 June 2022 in Milan, is a unique and prestigious wide-ranging event organised by the Wallonia Export-Investment Agency and Wallonia-Brussels International to strengthen the ties between Wallonia and Italy. This prestigious event will highlight every facet of the Walloon region, including international trade, culture, design, academia and tourism.

Initially set up in Spain with Casa Valonia in 2019 and then in 2021, this visibility campaign for Walloon economic stakeholders and operators in the Wallonia-Brussels Federation and Wallonia Belgium Tourism is designed to be an itinerant event that will be held every two years in a different Italian city, alternating every other year with Madrid in Spain.

This is the first Casa Vallonia Italie. Over two days, this extensive programme days aims to showcase joint projects between our two countries, celebrate successes and first and foremost seek ways to extend existing projects and new avenues for collaboration.

From an economic point of view, the aim is to position our companies in a promising sector in the Italian market by facilitating their initial contacts and supporting them in their internationalisation. Secondly, this action also promotes the Walloon Region to Italian investors wanting to establish their company abroad. It should be noted that the Wallonia Export-Investment Agency has received around 60 Italian investment dossiers in Wallonia since 2000 and there are 277 Walloon companies with a minimum Italian shareholding of 51%.

Architecture and design

Eight Walloon companies in the field of architecture, building materials, furniture and accessories will present their products to an Italian audience operating mainly in the "contract" field (hotels, catering, office and large projects) and in the residential sector.

Major Italian architectural firms will be present, as will wholesalers and interior designers. The presentations of Walloon companies will be followed by B2B meetings.

Wallonia regularly attends the Milan Furniture Fair and Satellite, as well as Fuorisalone, the off programme of Design Week, under the label "Belgium is Design".

The KIKK Festival as a catalyst for culture and tourism

From 27 to 30 October 2022, the major event of the Cultural and Creative Industries will again take over the city of Namur, putting the Walloon capital on the digital creation world map. Its preview launch at Casa Vallonia should convince Italian culture and tourism professionals to participate.

A festival, laboratory and exhibition, the KIKK is a little bit of everything at the same time, but also and above all a source of inspiration for all digital creators. In 2021, it attracted almost 30,000 people. This year, under the theme 'Living Together', the organisers' objective will be to do just as well, especially in B2B.

 Modern Icons exhibition by Harry Fayt

With Modern Icons, Harry Fayt revisits the great classics of art, in the broadest sense of the term. From sculpture to cinema, many works have become unavoidable and have spread their beautý and symbolism throughout our society. Harry likes to appropriate these images, transform them and adapt them to our time. At times offbeat, at others committed, the works in Modern Icons encourage visitors to reflect and take another look, so they can finally make them their own and create their own interpretation. 

Originally from Charleroi, Harry Fayt now lives in Liège and has made water his favourite photo studio. He is an internationally recognised master of water. Artists, models, babies and pregnant women pass in front of his submerged lens to create an incredible session. But it is first and foremost emotion that is the common thread of his work. His underwater photographs never fail to leave an impression.

The music of Sax à Fond

Comprising four saxophonists and a drummer perched on an original wheeled stage, Sax À Fond is an ensemble essentially intended for street entertainment.

Itinerant and all external events... We also find them on stage in a humorous musical show.

In ten years of existence, Sax À Fond has performed more than 250 times in various street art festivals throughout Europe. They also took part in the Belgian Pavilion event at the World Expo in Milan in 2015. Sax À Fond performs in French, Dutch, Italian, English and Spanish.

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